toss and turn to our readers Altreconomia's appeal, which became public awareness campaign and is now poised to become the bill.
We Italians are the first consumers in the world of mineral waters.
Every year we drink almost 190 liters per capita, on average. And outside the home, in public places, drink bottled water almost exclusively. They are often the same operators that, when we ask a pitcher or a glass of tap water, we are told not to serve potercela, even though no law prohibits it.
The campaign Imbrocchiamola! " asks you to point out restaurants, local pastries, bars that serve tap water and to tell those who do not.
same time, Altreconomia has also initiated a campaign against advertisements on bottled water. To understand the terrible business that revolves around a liter of mineral water, suffice to say that the bottlers in 2005, spent the beauty of € 379 million in advertising. They need it because the competition, tap water, is very competitive, and if the public were not hammered by so many commercials it would buy much less. In fact, bottled water competes with a common good, except that-unlike the private-water systems do not invest any money to advertise their service.
Without thinking of reducing the freedom to produce and sell mineral water, one could not legitimately think instead of limiting the intrusiveness advertising?
to defend the water of the aqueducts (good, controlled, convenient and inexpensive) and secure the future perhaps it is necessary to limit the intrusiveness of advertising mineral water.
Put outlawed. Advertising, not mineral water.
What do you think?
(From: Altreconomia )
Main (same site): The water is free
Kings and Queens of the bottle
More spots, more consumption
VS tap bottle
Put pitcher (Camilla Lattanzi)
To follow the story and among Altreconomia Ferrarelle Group: David against Goliath (Miriam Giovanzana)
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